Measure how your marketing performs across every channel

Quotient Analytics lets you analyze the performance of your marketing across channels, see a full view of each customer's journey, and feed what you learn back into your content strategy.

Data Sources

Quotient collects data from four main sources:

1. Email: Quotient automatically tracks core engagement metrics for every email it sends, from both broadcasts and automated flows. This includes open rate, click-through rate, delivery rate, and more.
2. Social Media: Quotient syncs performance metrics such as likes, comments, impressions, and reactions from social platforms like LinkedIn, X, Instagram, and TikTok.
3. Website: Once you've installed the Quotient on-site tracking tag, Quotient automatically tracks key activity on your website, like page views and sessions. With some extra setup, Quotient can also track any other conversion events that matter to your business.
4. Audience: Engagement with emails, social posts, and your website can be attributed to individual members of your audience, painting a full picture of the marketing each person and company has interacted with.

Combining these data sources lets Quotient answer sophisticated questions about your entire marketing funnel, such as:

• How many new leads did this campaign generate?
• How many people from this company are opening my emails?
• How many conversions did our welcome series flow generate?
• Which channel sends more traffic to my site: email, social, or ads?

Core Concepts

To understand how Quotient answers these questions, it helps to first understand a few key terms.

Events

An event is a single action a person performs, such as viewing a page, opening an email, signing up for a newsletter, or booking a demo. Quotient records events in two ways. Events that happen on your website are recorded by the tracking tag. Events that happen elsewhere, like opening an email, are recorded by Quotient automatically.

Identity

Every event is tied to the person who performed it, and that person may be identified or unidentified. If someone opens an email, they are identified: Quotient sent them the email, so it knows exactly who they are. If someone signs up for your newsletter, they become identified, because now you know their email address. But much of your website traffic comes from unidentified people, anonymous visitors whose identity you don't know yet. Identifying Users explains how people become identified.

Attribution

Attribution is how Quotient gives credit to your marketing content and campaigns for website traffic, leads, and ultimately conversions. Quotient keeps track of which marketing each person saw before they took a key action on your site. Tagging and Attribution covers this in detail.

Reports

A report answers a question about your data in Quotient. Reports draw on all of the data sources above (email, social, website, and audience) to answer questions about marketing performance. Every report is built from two main ingredients: metrics and dimensions.

Metrics

A metric is a quantity you want to measure, such as Total Page Views, Total Sessions, Total Emails Opened, Email Click-Through Rate, or Total Social Impressions. Many metrics, though not all, are counts of events. Total Page Views, for example, counts the events whose type is "page view."

Dimensions

A dimension is how you break down a metric. You can break down a metric by time, by campaign, by channel, and by many other variables. Dimensions are where attribution and identity come into play. Because Quotient knows who performed each event, you can break down key metrics not only by individual person, but also by what people have in common: the country they're in, the company they work for, or any custom property from your CRM.

Asking Quotient About Performance

The same data feeds Quotient's own reasoning. Ask Quotient how a campaign performed, what to double down on, or why one newsletter outperformed another, and it answers from what it has measured for your audience.

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