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Writing a Blog

Learn how to write and publish blogs using Quotient's Blog Agent

Writing a blog is one of the best ways to attract interest in your brand and establish your business as a trusted leader in its space. More specifically, a blog serves several purposes within your marketing strategy:

  • Organic SEO: Thoughtful, SEO-optimized blogs can help your brand rank for high-intent keywords in search engines like Google. Note that this can also help your brand get noticed by AI assistants like ChatGPT.
  • Thought Leadership: An informative, high-quality blog establishes your brand as a thought leader in your industry. This helps establish your brand’s reputation and credibility, which is critical for selling your product.
  • Content that Sells without Selling: A blog can help educate customers and prospects about the importance of your solution. The goal of a blog is not necessarily to sell your product directly, but rather to educate and promote understanding of the problem your business is trying to solve.

With Quotient, you can write and publish a blog from the same integrated platform you use to send email, plan events, and manage your brand.

Core Concepts

Posts

A blog post is an individual article with a dedicated URL. Blog posts are written as rich text, which means you can apply basic formatting like bold/italics, headers, and lists, but more advanced formatting like fonts and text size are controlled in your publishing environment.

Authors and Tags

Each blog has one or more authors and can also optionally have tags. Authors are linked to Quotient users, so if you want someone to be listed as a blog author they must be a user in Quotient.

Tags are simply for organizational purposes to help users navigate your blog. For example you might have separate tags for…

  • Company Updates
  • Product Updates
  • Industry Trends

SEO Metadata

Blogs also have additional metadata for SEO, such as…

  • Meta Description: A short summary that appears in search results and helps improve click-through rates
  • Keywords: Target keywords that help search engines understand your content's focus
  • Thumbnail Image: The featured image that appears when your blog is shared on social media
  • Publish Date: Helps search engines understand when content was published

This information is not necessarily visible on the page, but it helps search engines better understand the content and signals that it's fresh and relevant.

The Blog Agent

The Blog Agent is your dedicated writing and research assistant for your blog. The Blog Agent can write entire blogs for you, conduct research, or edit and proofread blogs you've written.

The Blog Agent also integrates with the rest of the Quotient platform. It has access to the Knowledge Store that the Brand Agent maintains, which is crucial for creating on-brand, on-message content. And it works with the Campaign Agent and reads its briefs, ensuring that blogs fit into larger marketing campaigns.

Here are a few tips for getting the most out of the Blog Agent:

  • Submit samples of your writing to the Brand Agent to add to your Knowledge Store. This will help the Blog Agent get a sense of your unique writing voice and preferences. Similarly it can be helpful to put together an Author Profile for common blog authors.
  • Give the Blog Agent your rough notes or stream-of-consciousness voice messages and have it polish them up into a nicely formatted, professional Blog Post.
  • Working with the Blog Agent is an iterative, back-and-forth process. You can ask it to draft the first version of the post, and then you can select portions of the text that you want to tweak using the “Ask for Changes” feature.

Publishing Your Blog

Once you've written your blog, you have two options for publishing it to your website:

  1. If you have a custom-built website using a framework like NextJS or Remix, you can use the Quotient Javascript SDK to fetch data from the blog and render it.
  2. If you use Webflow, you can use our Webflow integration to sync blog posts from Quotient to Webflow’s CMS.

In the near future, we will be adding additional integrations to other web platforms like Framer and WordPress as well.

You can schedule your blog to publish at a specific date and time, or publish it immediately. You can also unpublish a blog by changing its status back to an earlier stage in the workflow.

Publishing Changes

Once your blog moves to the Active status, it will be visible on your site. (You can learn more about the status lifecycle here).

However, you may often want to publish changes to an already-published blog. Changes you make to a published blog will not automatically sync to your website. To publish them, click the “Publish Changes” button in the upper right hand corner of the blog page.