Understanding Customer Profiles

A deep dive into customer profiles in Quotient

A customer profile in Quotient is a comprehensive record of an individual customer's interactions with your business. Each profile helps you understand who your customers are and how they engage with your brand.

What's in a Profile?

Every customer profile includes:

1. Basic Information

Email address
Name (if provided)
Location and timezone
Sign-up date

2. Shopping Activity

Purchase history
Total spend
Average order value
Cart activity
Product browsing history

3. Email Engagement

Email subscription status
Open and click rates
Email preferences
Campaign responses

4. Custom Properties

Tags
Custom attributes
Segment memberships
Notes and annotations

Viewing People

To access customer profiles:

Navigate to the People page in your dashboard
Use the search bar to find specific customers
Click on any profile to view detailed information

Working with Profiles

You can:

Add notes to profiles
Update custom properties
View detailed engagement timelines
Export profile data
Create segments based on profile attributes

The Audience agent can help you analyze profiles and identify patterns in customer behavior. Try asking it questions about specific profiles or customer groups.