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Profile Location

How Quotient determines where your customers are located

Understanding where your customers are located is crucial for personalized marketing. Quotient uses multiple data sources to build an accurate picture of each customer's location.

How We Determine Location

Quotient uses several sources to determine customer location, in order of priority:

1. Profile Location

When a customer makes a purchase on your Shopify store, we get their billing address. This is our most reliable source of location data since customers typically enter their real address for billing purposes. We also use saved default addresses from Shopify customer accounts.

For example, if Jane places an order and enters a billing address in Toronto, Ontario, Canada, we'll use this as her primary location. This helps ensure marketing emails she receives are relevant to her region.

2. Company Location

If a person is associated with a company in your CRM and we don't have their direct location, we'll infer their location from the company's address. This is useful for B2B scenarios where individual contact addresses may not be available.

For instance, if Bob works at TechStart Inc which is headquartered in Austin, Texas, and we don't have Bob's personal address, we'll use Austin as his location.

3. Analytics Events

As a last resort, we use location data from analytics events (like page views or clicks) captured during website visits or interactions with your marketing campaigns. While less precise than profile or company addresses, this helps us understand where visitors are browsing from before they provide any address information.

How We Choose Between Sources

We follow a strict priority order to always use the most reliable location data available:

  1. Profile location from orders or saved addresses (highest priority)
  2. Company location inferred from associated company
  3. Analytics event location (lowest priority)

This means that:

  • If a customer has a known address, we'll always use that
  • If they're associated with a company, we'll use the company's location
  • Only if we have neither will we fall back to their analytics event location

As customers interact more with your store - from browsing to creating an account to making purchases - our understanding of their location becomes increasingly accurate.

Viewing Location Source

On the person detail page, you'll see a small label next to the location indicating where the data came from: Profile, Company, or Analytics. Hover over the label to see more details about the source.

Why Location Matters

Knowing where your customers are helps you:

  • Send emails at the right time for their timezone
  • Create location-specific campaigns (like "Free Shipping to California")
  • Personalize content based on regional preferences
  • Comply with regional marketing regulations

For example, you might want to:

  • Send a special promotion just to customers in New York
  • Ensure customers in Australia receive emails during their daytime
  • Notify West Coast customers about a pop-up shop in Los Angeles