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Import Audience

Import contacts into Audience with a CSV file.

If you already have contacts in another system, you can import them into Audience with a CSV instead of adding people one by one. Start from the Upload CSV page, map your columns to Quotient fields, and then run the import.

Quotient requires two fields for each contact:

  1. EMAIL — a valid email address.
  2. EMAIL MARKETING STATE — the contact's current marketing permission status.

Most other columns (like first name, company, job title, phone, city, and country) are optional, but including them usually makes segmentation and personalization more useful later.

Email Marketing State Values

Use one of the following values in the EMAIL MARKETING STATE column:

  • SUBSCRIBED — The person is opted in and can receive marketing emails.
  • NOT_SUBSCRIBED — The person has not opted in and should not receive marketing emails.
  • UNSUBSCRIBED — The person explicitly opted out and should not receive marketing emails.
  • PENDING — The person's subscription is waiting for confirmation.

These meanings match how unsubscribe and consent handling works in Quotient, so it is important to use the exact values in your CSV.

Validation Before Import

Before import starts, Quotient checks the first 100 records in your file. If it finds invalid values for EMAIL MARKETING STATE, the upload is blocked so you can fix the data first.