Every metric and dimension you can use in a report

This page lists every metric and dimension available in Quotient reports. A metric is a number a report calculates, and a dimension is a way to break that number down or filter it. The keys are the names reports use under the hood. You'll see them if you ask Quotient to show you a report's definition.

Metrics

Rates are fractions between 0 and 1. Quotient shows them as percentages.

Website

Metric	Type	Description
Page Views web.pageViews	Count	Total page view events recorded on the website by the Quotient tracking tag.
Sessions web.sessions	Count	Distinct browsing sessions across page views. A session groups the page views of one visit.
Visitors web.visitors	Count	Distinct devices across page views. A returning device counts once.

Email

Metric	Type	Description
Email Sends email.sends	Count	Total emails handed to the delivery provider.
Email Deliveries email.delivers	Count	Total emails confirmed delivered to the recipient's inbox.
Email Opens email.opens	Count	Total email open events, including repeat opens of the same email.
Unique Email Opens email.uniqueOpens	Count	Distinct emails opened — an email opened five times counts once.
Email Clicks email.clicks	Count	Total link clicks inside emails, including repeat clicks from the same email.
Unique Email Clicks email.uniqueClicks	Count	Distinct emails clicked — multiple clicks from one email count once.
Email Bounces email.bounces	Count	Total emails that could not be delivered.
Email Complaints email.complaints	Count	Total spam complaints from recipients.
Email Subscribes email.subscribes	Count	Total email subscriptions.
Email Unsubscribes email.unsubscribes	Count	Total unsubscribe events.
Email Open Rate email.openRate	Rate	Unique opens divided by delivered emails, as a 0–1 fraction.
Email Click Rate email.clickRate	Rate	Unique clicks divided by delivered emails, as a 0–1 fraction.
Email Click-to-Open Rate email.clickToOpenRate	Rate	Unique clicks divided by unique opens, as a 0–1 fraction. How well the email's content converted the people who opened it, independent of the subject line.
Email Delivery Rate email.deliveryRate	Rate	Delivered emails divided by sends, as a 0–1 fraction.
Email Bounce Rate email.bounceRate	Rate	Bounced emails divided by sends, as a 0–1 fraction.
Email Complaint Rate email.complaintRate	Rate	Spam complaints divided by sends, as a 0–1 fraction. Mailbox providers start filtering senders above roughly 0.3%.

Social

Metric	Type	Description
Social Posts social.posts	Count	Number of published social posts with analytics. Include it alongside other social metrics to see how many posts their totals cover.
Social Impressions social.impressions	Count	Lifetime impressions of social posts, as of each post's last analytics refresh. TikTok does not report impressions.
Social Likes social.likes	Count	Lifetime likes of social posts, as of each post's last analytics refresh.
Social Comments social.comments	Count	Lifetime comments (replies on X) on social posts, as of each post's last analytics refresh.
Social Shares social.shares	Count	Lifetime shares (retweets and quote posts on X) of social posts, as of each post's last analytics refresh.
Social Clicks social.clicks	Count	Lifetime clicks (profile and link clicks on X) on social posts, as of each post's last analytics refresh. Instagram and TikTok do not report clicks, and LinkedIn only reports them for organization accounts.
Social Views social.views	Count	Lifetime video/content views of social posts, as of each post's last analytics refresh. X does not report views, and LinkedIn only reports them for video posts.
Social Saves social.saves	Count	Lifetime saves (bookmarks on X) of social posts, as of each post's last analytics refresh. Facebook and TikTok do not report saves, and LinkedIn only reports them for personal accounts.

People

Metric	Type	Description
People Created person.created	Count	Total new people identified.

Marketing Events

Metric	Type	Description
Event Registrations marketingEvent.registrations	Count	Total registrations for marketing events (webinars, etc.).
Event Attendance marketingEvent.attendance	Count	Total attendances at marketing events.
Event No-Shows marketingEvent.noShows	Count	Total registrants who did not attend.
Event Cancellations marketingEvent.cancellations	Count	Total cancelled registrations.

Custom Events

Metric	Type	Description
Custom Events custom.events	Count	Total custom events reported by the business's own tracking. Combine with the customEventId dimension to count a specific one.

Dimensions

Not every dimension works with every metric. Social metrics, for example, come from each post's lifetime totals, so they can't be broken down by the time each engagement happened. The Works with column shows which metrics each dimension supports.

Dimension	Description	Works with
Time eventTime	When the event happened. Filter on it to limit the report to a date range, or group it by hour, day, week, or month to turn totals into a trend.	Website, Email, People, Marketing Events, Custom Events
Source Published srcPublishedAt	When the content credited with the row went out — a social post's publish time, or an email broadcast's send time. Rows with no dispatched source (organic traffic, flow emails) have no value and fall outside any window on this dimension.	Website, Email (except email.unsubscribes), Social, People, marketingEvent.registrations, Custom Events
Campaign campaign	The Quotient campaign credited with the event or social post.	All metrics
Platform platform	The social platform the post was published to.	Social
Social Post socialPost	The Quotient social post — the post whose analytics a social row holds, or the post whose tagged link brought the visitor.	Website, email.subscribes, Social, People, marketingEvent.registrations, Custom Events
Social Account socialAccount	The connected social account the post was published from.	Website, email.subscribes, Social, People, marketingEvent.registrations, Custom Events
UTM Source utmSource	The utm_source tag on the URL that brought the visitor to the website.	Website, email.subscribes, People, marketingEvent.registrations, Custom Events
UTM Medium utmMedium	The utm_medium tag on the URL that brought the visitor to the website.	Website, email.subscribes, People, marketingEvent.registrations, Custom Events
UTM Campaign utmCampaign	The utm_campaign tag on the URL that brought the visitor to the website.	Website, email.subscribes, People, marketingEvent.registrations, Custom Events
UTM Content utmContent	The utm_content tag on the URL that brought the visitor to the website.	Website, email.subscribes, People, marketingEvent.registrations, Custom Events
Source Content srcContent	The published Quotient content whose tagged link brought the visitor — the specific social post, email broadcast, or flow. Pair with srcContentType to label each row's channel.	Website, email.subscribes, People, marketingEvent.registrations, Custom Events
Source Content Type srcContentType	The kind of published Quotient content whose tagged link brought the visitor (email broadcast, flow, social post).	Website, email.subscribes, People, marketingEvent.registrations, Custom Events
Page Path pathname	The path of the page the event happened on.	Website, Custom Events
Referrer referrerUrl	The URL of the page that linked the visitor here.	Website, email.subscribes, People, marketingEvent.registrations, Custom Events
Country country	The visitor's country, derived from their IP address.	Website, Custom Events
City city	The visitor's city, derived from their IP address.	Website, Custom Events
Browser browserName	The visitor's browser.	Website, Custom Events
Operating System operatingSystem	The visitor's operating system.	Website, Custom Events
Email Broadcast emailBroadcast	The email broadcast that the email was related to.	Email (except email.subscribes, email.unsubscribes)
Marketing Event marketingEvent	The marketing event (webinar, conference, etc.) a registration, attendance, no-show, or cancellation belongs to.	Marketing Events
Clicked URL clickUrl	The destination URL of the link clicked in an email. Recorded from July 2026 onward, so earlier email clicks group under an empty value.	email.clicks, email.uniqueClicks
Custom Event customEventId	The immutable ID of a custom event registered for this business, e.g. "onboardingCompleted".	Custom Events
Company company	The company of the person credited with the event, via the person's CRM record.	Website, Email, People, Marketing Events, Custom Events
Person person	The person credited with the event.	Website, Email, People, Marketing Events, Custom Events
Identified isIdentified	Whether the event's person is known — an identified visitor or recipient rather than an anonymous one.	Website, Email, People, Marketing Events, Custom Events