Introducing Social Publishing

Social Publishing

Quotient can now create and manage social posts across LinkedIn, X, and Instagram. This adds another deliverable type to the platform alongside email, blogs, events, and automation.

When the Campaign Agent plans a product launch or content initiative, it can now include social posts as part of the campaign plan. This means blog posts, email broadcasts, events, and social content can all be created and coordinated within the same workflow.

Social Posts as Campaign Deliverables

When you create a campaign in Quotient, you can now include social posts alongside email broadcasts, blog posts, events, and automation flows. This means a product launch campaign can include a blog post, an email announcement, a LinkedIn post from your CEO, and an X thread from your product team - all created and coordinated within the same campaign.

The Campaign Agent can create the entire multi-channel plan from one conversation. It has full context about your brand, audience, and campaign goals, so when it creates a social post, it aligns with the messaging in your email and blog content.

Direct Editing

In Quotient, you edit posts in an interface that mirrors each platform. When creating a LinkedIn post, the editor matches LinkedIn's format. For X posts, the editor matches X's interface. The same applies to Instagram.

This means you see exactly how the post will appear to your audience as you write it. Character counts update in real-time for each platform's specific limits, and formatting works the same way it does on the live platform.

Social Agent

What works on LinkedIn doesn't work on X. What resonates on X falls flat on Instagram. Each platform has its own conventions, its own voice, its own rhythm.

Generic social media tools treat all platforms the same - write once, publish everywhere. That's efficient, but it produces content that feels off everywhere.

Quotient's Social Agent understands platform conventions at a deep level:

• X (Twitter) - Creates punchy short posts or thoughtful threads, understands the culture of quoted retweets and conversational engagement

• LinkedIn - Generates professional long-form content appropriate for B2B networking and thought leadership, with the right balance of insight and personality

• Instagram - Focuses on visual storytelling with engaging captions that complement images and videos

But it goes deeper than platform conventions. The Social Agent also understands individual voices. When creating posts for multiple team members - your CEO, your CMO, your product lead - it adapts the content to each person's unique style while maintaining platform appropriateness.

How It Works

Adding social publishing to your campaigns is straightforward. Ask the Social Agent to create posts for LinkedIn, X, or Instagram, and it will generate platform-specific content that matches both your brand voice and the conventions of each platform.

The Social Agent can create posts for different authors - your CEO, your marketing team, your product leads. It understands each person's voice and adapts content accordingly. So when you're planning a feature launch, you can ask for a LinkedIn post from your CEO's perspective and an X thread from your product lead, and both will sound authentic to that person.

What This Means for Marketing Teams

Adding social publishing expands the areas of marketing that Quotient can help with. You can now manage campaigns that include email, blogs, events, automation, and social posts without switching between different tools.

When marketing tools are spread across multiple platforms, it's harder to maintain consistent messaging across channels. Having blog content, email, and social in the same system makes it easier to coordinate the narrative.

For smaller marketing teams, managing fewer tools can simplify operations. Instead of coordinating across multiple platforms with different interfaces and login credentials, you work in one environment.

Quotient now covers more areas of marketing: email, blogs, events, automation, and social publishing - all in one platform with AI agents that understand your brand.

Social publishing is available now for all Quotient users. Start by mentioning @social-agent in any thread and ask it to create your first post.