About this webinar
What you'll see
See exactly which post and which email produced each registration, not just campaign totals. Scott builds the scoreboard live using Quotient's own webinar data, so if you register, you're part of the data on screen.
By the end of the session, the page will show:
- Which individual emails and social posts produced registrations
- What got visits but no registrations
- What to resend, retire, or test next time
- A dashboard set to refresh automatically every Monday
You'll also see why broken link tags make attribution unreliable, and how Quotient tags every link automatically so there's no manual UTM cleanup.
Who it's for
This session is for marketing leaders who keep getting asked what marketing actually produced, and find it surprisingly hard to answer.
- Fractional CMOs: build this report for every client, every month, without living in spreadsheets.
- CMOs: give a credible answer when the CEO asks what marketing produced, without waiting days for a manual report.
- Directors of Marketing: you own the tools, links, and campaigns. Stop getting stuck assembling the report by hand.
- Marketing leads: show which campaigns are working and back up your next budget ask with real numbers.
- Founding marketers and growth leads: see which posts and emails actually drive sign-ups, so you double down on what works with a small team.
- Agency owners: give every client a clear, repeatable report on what your work produced, without rebuilding it by hand each month.
Agenda
45 minutes: a 35-minute live build, then 10 minutes of Q&A.
- The live registration count against our 200-registration goal
- The five things every marketing dashboard needs
- Why link tags break, with real examples of Quotient tagging every link automatically
- A 20-minute live build of the registration scoreboard in Claude
- How to get the Click to Lead Dashboard skill, then open Q&A
Live-attendee bonus
Get the exact skill that builds the dashboard. Everyone who attends live and stays to the end receives the Click to Lead Dashboard skill, the same Claude skill Scott uses in the session. Take it back and build your own scoreboard on your own campaigns.
Not available on the replay.
