About this webinar
What you'll learn
Ads get expensive fast, and every lead you rent from an ad network is one you have to pay for again. In this session we build a lead magnet live in Claude, put it on a landing page, and connect every signup to your contact list so it gets followed up automatically. Then we show what happens next, when the right signals tell you who is ready to talk.
- Which lead magnets work for small B2B teams, and which ones nobody downloads
- How to build a lead magnet and its landing page in Claude, live, in under 20 minutes
- How to capture the name and email and put every signup straight into your contact list
- How to follow up automatically so new leads don't go cold
- A first look at signal-based nurture, so you know who to reach out to and when
Who it's for
This session is for marketing leaders who need leads that keep coming in after the ad spend stops.
- Fractional CMOs: build a lead magnet and a follow-up for every client, without starting from a blank page.
- CMOs: own a source of leads that does not reset when the ad budget does.
- Directors of Marketing: you own the page, the list, and the follow-up. Stop losing signups between tools.
- Marketing leads: show a repeatable way to turn a visit into a name on the list.
- Founding marketers and growth leads: get leads coming in without a large ads budget.
- Agency owners: give every client a lead magnet and a first follow-up they can run again.
Agenda
45 minutes: 35 minutes live, then 10 minutes of Q&A.
- The live registration count against our goal
- Why renting leads from ads stops working, and what to own instead
- Five lead magnets that work for lean teams, with examples
- A 20-minute live build of a lead magnet and landing page in Claude
- Connecting signups to your list and the first follow-up
- A short look at signal-based nurture, the subject of the next webinar
- How to get the Lead Magnet skill, then open Q&A
Live-attendee bonus
Get the exact skill that builds the lead magnet. Everyone who attends live and stays to the end receives the Lead Magnet skill, the same Claude skill used in the session. Take it back and run it on your own offer.
Not available on the replay.
