Use Case

Win back customers who went quiet

Win back customers who went quiet

Target the contacts who stopped opening or stopped buying with a re-engagement series: a reason to come back, an offer or update worth clicking, and a last-chance note. Recovers revenue that is already sitting in your list.

How it Works

Before you start

  • Memories populated: Brand voice and what is new or worth coming back for (product updates, offer, content).
  • Quiet defined: Decide the criteria (e.g. no opens in 60 days, no purchase in 90 days, inactive subscribers).
  • Offer or reason ready: A real update, incentive, or piece of content, not just "we miss you."

How to do it in Quotient

Ask Quotient to build the win-back series:

"Create a re-engagement series for contacts who stopped opening or stopped buying. Start with a reason to come back, then an offer or update worth clicking, and a last-chance note. Suppress people who re-engage so we do not keep nagging."

Review copy and timing, then activate against the quiet segment.

What you'll get

  • A re-engagement email series for quiet contacts
  • A clear last-chance path before you stop emailing
  • Recovered attention (and often revenue) from people already on your list

Tips

  • Be honest about why you are writing. A real update beats a vague "checking in."
  • Decide what happens after the last-chance note (pause, archive, or lighter cadence).

Get Started

Create a re-engagement series for contacts who stopped opening or stopped buying. Include a reason to come back, an offer or update worth clicking, and a last-chance note.