Track industry trends and emerging topics

Before you start

This use case works best when you've already set up some foundational elements in Quotient:

• Knowledge Store populated: Add your industry context, competitive landscape, and target audience so the agent can filter trend research through the lens of what's relevant to your business.
• Focus areas defined: Know which industry verticals, technology categories, or market segments you want to track. "AI in marketing" is better than just "marketing."
• Content strategy in mind: Understanding whether you want to write blog posts, create social content, or adjust product messaging based on trends helps the agent tailor its recommendations.

How to do it in Quotient

1. Start a conversation with the Brand Agent or Campaign Agent

Open a new chat and describe the trend research you need. Be specific about your industry and what you're looking for. For example:

"Research the latest trends in AI-powered marketing software. I want to know what topics are trending on social media, what analysts are writing about, and what our competitors are talking about. Focus on the last 30 days and highlight anything we should be creating content around."

2. The agent researches and reports

The agent searches industry publications, social media discussions, analyst reports, and competitor blogs to identify emerging themes and trending topics. It maps these trends to your business context and content strategy to surface the most actionable opportunities.

3. Review and prioritize

Go through the findings and ask for deeper analysis:

• "Which of these trends is most relevant to our target buyer?"
• "Are any of our competitors already creating content around this topic?"
• "Draft 5 blog post titles we could write to capitalize on this trend"
• "How does this trend affect our competitive positioning?"

4. Turn trends into content

Use the trend research to inform your content calendar, create timely blog posts or social content, update your messaging, or plan campaigns around emerging topics. You can hand insights directly to the Blog Agent or Social Agent to start creating content immediately.

What you'll get

A typical trend research report includes:

• Trending topics — what's generating buzz in your industry right now
• Analyst perspectives — what industry experts and thought leaders are saying
• Competitor activity — which trends your competitors are already leveraging
• Content opportunities — specific topics you should be writing about
• Strategic implications — how these trends affect your positioning and go-to-market

Tips for better results

• Be specific about your niche. "Marketing technology trends" is too broad. "AI agent adoption in B2B marketing teams" gives the agent a focused area to research.
• Set a timeframe. "Last 30 days" or "this quarter" helps the agent focus on what's current rather than rehashing old trends.
• Ask for content angles. Don't just learn what's trending — ask the agent to suggest specific content you could create to ride the wave.
• Connect trends to your product. Ask the agent to explain how each trend relates to your product's capabilities. This helps you create content that's both timely and strategically relevant.
• Automate with Agent Jobs. Set up a recurring weekly or monthly trend report using Agent Jobs so you always have fresh insights without remembering to ask.