Share articles and add your unique perspective

Before you start

This use case works best when you've already set up some foundational elements in Quotient:

• Knowledge Store populated: Add your brand voice, industry positioning, and key perspectives so the agent knows your angle on industry topics.
• Social accounts connected: Connect your LinkedIn and X accounts so you can publish directly from Quotient.
• Article or content ready: Have the URL of the article, report, or piece of content you want to share and comment on.

How to do it in Quotient

1. Start a conversation with the Social Agent

Open a new chat and share the article URL along with the angle you want to take. For example:

"I want to share this article about AI in marketing on LinkedIn from my personal account. Add my take — specifically that most companies are bolting AI onto legacy tools instead of building AI-native platforms. Keep it under 200 words and make it feel like a genuine reaction, not a corporate post."

2. The agent reads the article and drafts your post

The Social Agent visits the article, understands the key arguments, and crafts a post that shares the content while adding your unique perspective. It pulls from your Knowledge Store to ensure your take is consistent with your brand positioning.

3. Review and iterate

Read the draft and ask for adjustments:

• "Make it more opinionated — I want to push back on the article's conclusion"
• "Add a personal anecdote about when we faced this exact problem"
• "Shorten it — the best LinkedIn posts are punchy, not essays"
• "Create versions for both LinkedIn and X from the same article"

4. Publish across platforms

Post directly from Quotient to LinkedIn, X, or both. The agent can adapt the same take for different platforms — longer and more professional for LinkedIn, punchier for X.

What you'll get

A typical article-share post includes:

• Hook — an opening line that makes people stop scrolling
• Your take — a genuine perspective that adds something the article doesn't cover
• Key insight — one or two specific points from the article worth highlighting
• Engagement prompt — a question or statement that invites comments
• Article link — properly formatted for the platform

Tips for better results

• Always add a take. Sharing an article without your perspective is just content curation. The value is in what you think about it, not just that you read it.
• Disagree respectfully. Posts that push back on popular opinions get significantly more engagement than posts that simply agree. Ask the agent to find a contrarian angle.
• Connect to your experience. The most engaging posts tie the article's topic back to something you've personally experienced or built. Mention this to the agent.
• Adapt per platform. LinkedIn rewards longer, more structured posts. X rewards concise, sharp takes. Ask the agent to create platform-specific versions.
• Build a rhythm. Sharing 2-3 articles per week with thoughtful commentary builds your reputation as someone worth following. Consistency matters more than virality.