Use Case
Set up founder or executive voice for marketing
Capture a founder's or executive's voice and expertise in the Knowledge Store so Blog, Social, and Email agents can write as them — one-time setup that makes every founder-led campaign consistent and authentic.
How it Works
Before you start
- Person in mind: Choose the founder or executive whose voice you want to capture (you can add more later). Usually CEO, co-founder, or a key executive with a strong point of view.
- Source material ready: Gather writing samples (past posts, emails, interviews), a short bio, and their expertise areas. The more samples, the better the agent matches their voice.
- Knowledge Store access: You'll be adding an author/founder profile that other agents will use. No special setup required beyond normal Quotient access.
How to do it in Quotient
Start a conversation with the Brand Agent. Describe the person and share the materials:
"I want to set up our CEO [Name] for founder-led marketing. Here's their background and expertise: [summary]. I'm uploading [writing samples / interview transcript / bio]. Create a founder profile in the Knowledge Store that captures their voice, perspective, and key themes so the Blog, Social, and Email agents can write as them in future campaigns."
The Brand Agent creates a structured profile (background, expertise, writing style, recurring themes) and stores it in your Knowledge Store. From then on, any campaign or content brief can reference that profile so deliverables sound like the founder, not generic corporate copy.
What you'll get
- Founder/executive profile — stored in the Knowledge Store with voice, expertise, and perspective
- Consistent voice across agents — Blog, Social, and Email agents can all pull from this profile when you run founder-led campaigns
- Optional: A short "voice guide" or bullet summary you can share with your team so everyone knows how this person should sound
Tips
- Use real samples. Generic "our CEO cares about customers" doesn't help. Past LinkedIn posts, emails, or interview quotes do.
- You can set up multiple founders/executives over time. Repeat this use case for each person.
- After setup, use "Run a founder-led thought leadership campaign" when you're ready to create a specific campaign in their voice.
Get Started
Set up a founder profile for our CEO [Name]. Their background: [summary]. I'm sharing [writing samples / interview transcript / bio]. Create a profile in the Knowledge Store that captures their voice and expertise so our agents can write as them in blog, social, and email content.