Rewrite content based on keyword targets

Before you start

This use case works best when you've already set up some foundational elements in Quotient:

• Existing content identified: Have a blog post, landing page, or other content that needs keyword-focused rewriting. Share the URL or paste the content directly.
• Target keywords selected: Know which specific keywords or phrases you want the content to rank for. If you need help choosing, start with the Keyword Analysis use case.
• Knowledge Store populated: Your product positioning and brand voice help the agent rewrite content that stays on-brand while targeting new keywords.

How to do it in Quotient

1. Start a conversation with the Blog Agent

Open a new chat and share the content you want rewritten along with the target keywords. For example:

"Rewrite this blog post to target the keyword 'AI email marketing platform.' The current post is about email automation generally — I want to shift the focus to AI-powered email specifically. Keep the same structure but update the language, examples, and headings to match the new keyword target."

2. The agent rewrites the content

The Blog Agent analyzes the existing content, identifies where keyword integration makes sense, and rewrites sections to naturally incorporate target terms. It preserves the original's value while shifting focus toward your keyword goals.

3. Review and refine

Compare the rewrite to the original and ask for adjustments:

• "The intro feels forced — make the keyword integration more natural"
• "Keep the original example in section 2 — it was stronger"
• "Add more instances of the secondary keyword in the second half"
• "The headings are good but the meta description needs work"

4. Publish and monitor

Replace the existing content with the optimized version or publish as a new post. Track ranking changes over the following weeks to see how the rewrite performs against your target keywords.

What you'll get

A typical keyword-focused rewrite includes:

• Updated headings — H2s and H3s restructured to include target keywords naturally
• Rewritten intro and conclusion — opening and closing paragraphs optimized for the new keyword focus
• Updated examples and language — body content adjusted to align with the target topic
• New meta description — search-optimized summary with target keyword included
• Internal linking suggestions — opportunities to link to other relevant content on your site

Tips for better results

• Don't force it. If the keyword doesn't fit the content naturally, it might be better to write a new post than to awkwardly shoehorn it in. Ask the agent whether a rewrite or new post makes more sense.
• Preserve what works. If the original has sections that perform well (high engagement, good flow), tell the agent to keep those intact and focus changes elsewhere.
• Target related keywords. Ask the agent to include semantically related terms — not just the exact keyword — to signal topical authority to search engines.
• Check before publishing. Read the rewrite side-by-side with the original to make sure nothing important was lost in the process.
• Track the results. Monitor ranking changes for 4-6 weeks after publishing. If rankings improve, apply the same approach to other underperforming posts.