Research a competitor's latest announcement and how to respond

Before you start

This use case works best when you've already set up some foundational elements in Quotient:

• Knowledge Store populated: Add your competitive positioning and key differentiators so the agent can frame the announcement in the context of your strengths.
• The announcement in mind: You've seen a headline, press release, or heard the news — you want to understand it and react, not run a broad competitive scan.

How to do it in Quotient

1. Start a conversation with the Brand Agent

Open a new chat and point the agent at the specific announcement. Paste a link, quote the headline, or describe what you heard. For example:

"HubSpot just announced their new AI content assistant. I saw the blog post but need the full picture. What are they actually launching, how does it compare to what we offer, what are customers saying about it, and what should we do in response — messaging, sales talking points, or content?"

2. The agent researches that announcement

The Brand Agent finds the official details, related coverage, and customer reaction. It focuses on this one development rather than a general competitor roundup.

3. Get implications and response options

Ask for what you need to act:

• "Summarize this in 3 bullets for our sales team."
• "Where do we still win vs. this? Give me counter-positioning points."
• "Should we respond publicly? If yes, what angle?"
• "Save this analysis to our Knowledge Store so we can reference it in future content."

4. Act on it

Use the briefing to update battle cards, draft a response, brief sales, or decide to stay quiet. For ongoing monitoring of many announcements, use the "Automate competitive intelligence monitoring with Agent Jobs" use case instead.

What you'll get

A focused reaction brief for that single announcement:

• What they actually announced — features, pricing, positioning, and any fine print
• How it compares to you — where you're ahead, where you're not, and how to talk about it
• Customer and market reaction — what users and press are saying (review sites, social, articles)
• Recommended response — whether and how to respond in messaging, sales, or content

Tips for better results

• Lead with the announcement. Give a link or the exact headline so the agent targets that event, not a generic "what's new" search.
• Ask for a response plan. "What should we do?" gets more actionable output than "tell me about it."
• Request a shareable summary. Ask for a 5-minute brief you can send to sales or leadership.
• Save to Knowledge Store. Have the agent create or update a competitive intel doc so other agents and your team can reuse the analysis.