Optimize blog posts for better SEO performance

Before you start

This use case works best when you've already set up some foundational elements in Quotient:

• Published blog content: Have a blog post URL or draft ready for the agent to analyze. The more content you have, the more specific the recommendations.
• Target keywords identified: Know which keywords you want the post to rank for. If you don't, ask the Blog Agent to do keyword research first (see the Keyword Analysis use case).
• Knowledge Store populated: Your product overview and competitive positioning help the agent suggest keyword opportunities that align with your business goals.

How to do it in Quotient

1. Start a conversation with the Blog Agent

Open a new chat and share the blog post you want to optimize. You can paste a URL, mention the blog by name, or share specific sections. For example:

"Analyze this blog post and suggest SEO improvements. I want it to rank for 'AI marketing platform' and 'marketing automation for startups.' Check the heading structure, keyword density, meta description, and internal linking."

2. The agent analyzes and recommends

The Blog Agent evaluates your content against SEO best practices — heading hierarchy, keyword placement, content depth, meta description quality, and competitive gaps. It provides specific, actionable recommendations rather than generic advice.

3. Review and implement

Go through the recommendations and ask the agent to make changes:

• "Rewrite the H2 headings to include the target keyword naturally"
• "Add a FAQ section at the end targeting these long-tail queries"
• "Write a better meta description — the current one is too vague"
• "Expand the section on implementation — it's thinner than competing articles"

4. Track and iterate

After publishing the optimized version, monitor rankings and traffic over the next few weeks. Come back to the Blog Agent with performance data to make further refinements based on what's working.

What you'll get

A typical SEO optimization review includes:

• Heading structure analysis — whether your H1/H2/H3 hierarchy follows best practices and includes target keywords
• Keyword placement review — where target keywords appear (or should appear) in the content
• Content depth assessment — how your post compares to top-ranking content for the same terms
• Meta description rewrite — an optimized meta description that improves click-through rates
• Specific rewrite suggestions — exact changes to make in headings, intro, and key sections

Tips for better results

• Share your target keywords upfront. The agent can optimize for specific terms much more effectively than trying to guess what you want to rank for.
• Don't over-optimize. If the agent's suggestions make the content read awkwardly, push back. Search engines reward content written for humans, not keyword-stuffed articles.
• Compare against competitors. Ask the agent to visit the top 3 results for your target keyword and identify what they cover that you don't.
• Optimize in batches. Pick your 5-10 highest-potential posts and optimize them together. The agent can maintain consistency across your keyword strategy.
• Update regularly. SEO isn't set-and-forget. Revisit top posts every 3-6 months to refresh content, add new sections, and update statistics.