Keep every lead warm with a behavior-based drip: educational emails spaced over weeks, branches that react to opens, clicks, and site visits, and a handoff to sales the moment someone heats up. No lead goes cold because nobody followed up.

How it Works

Before you start

Memories populated: Brand voice, ICP, and the educational themes that build trust before a sales conversation.
Sales handoff defined: Know what "ready" means (e.g. clicked pricing, visited a key page, replied) and how sales should be notified.
Audience scoped: Usually leads who are not yet customers and not currently in an active sales process.

How to do it in Quotient

Ask Quotient to design the nurture:

"Build a nurture flow for leads who are not ready to buy yet. Educational emails over several weeks, branching on opens, clicks, and site visits. When someone heats up, hand them to sales. Keep quieter leads in a lighter drip so nobody goes cold."

Tune the timing and content, then activate.

What you'll get

A behavior-based nurture drip
Branches that respond to real engagement
A clear sales handoff when interest spikes

Tips

Lead with education, not hard sells, until the signal appears.
Align the handoff criteria with sales so the pass-off feels earned.

Get Started

Build a nurture flow for leads who are not ready to buy yet. Educational emails over several weeks, branching on opens, clicks, and site visits. When someone heats up, hand them to sales.

Try it in Quotient