Conduct keyword analysis to find ranking opportunities

Before you start

This use case works best when you've already set up some foundational elements in Quotient:

• Knowledge Store populated: Add your product overview, target audience, and competitive positioning. The agent uses this context to recommend keywords that actually align with your business — not just high-volume vanity terms.
• Content goals defined: Know whether you're optimizing for brand awareness (top-of-funnel), lead generation (mid-funnel), or conversion (bottom-of-funnel). This shapes which keywords matter most.
• Current content inventory (optional): If you already have published blogs, sharing URLs helps the agent identify gaps and opportunities relative to what you've already covered.

How to do it in Quotient

1. Start a conversation with the Blog Agent

Open a new chat and describe the keyword research you need. Be specific about your topic area, target audience, and goals. For example:

"Research keyword opportunities for our blog around 'AI marketing automation.' I want to find terms we can realistically rank for — not just the highest volume keywords. Focus on mid-funnel terms where people are evaluating solutions."

2. The agent researches and reports

The Blog Agent searches the web to analyze the competitive landscape for your target terms. It identifies keyword clusters, assesses ranking difficulty, and maps opportunities to your content strategy based on your Knowledge Store context.

3. Review and refine

Go through the research and ask for deeper analysis:

• "Dig deeper into the 'marketing automation for startups' cluster — what are the long-tail opportunities?"
• "Which of these keywords do our top competitors already rank for?"
• "Suggest blog post titles for the top 5 keyword opportunities"
• "Show me what content is currently ranking #1 for these terms"

4. Turn insights into content

Use the keyword research to brief blog posts, optimize existing content, or plan an editorial calendar. You can hand the research directly to the Blog Agent to start writing optimized content immediately.

What you'll get

A typical keyword analysis includes:

• Keyword clusters — groups of related terms organized by topic and intent
• Competitive landscape — who's ranking for these terms and how strong their content is
• Opportunity assessment — which keywords you can realistically rank for given your domain authority
• Content recommendations — suggested blog topics and formats to target each keyword
• Search intent mapping — whether each keyword signals awareness, consideration, or decision-stage intent

Tips for better results

• Start with your product, not keywords. Describe what you sell and who you sell to. Let the agent find the keywords — that produces better results than starting with terms you think are important.
• Think in clusters, not individual keywords. A single blog post can rank for dozens of related terms. Ask the agent to group keywords into clusters that each map to one content piece.
• Balance volume and difficulty. High-volume keywords are tempting but often impossible to rank for. Ask the agent to prioritize winnable terms with decent traffic.
• Include competitor URLs. Share your top competitors' blog URLs so the agent can analyze what they rank for and find gaps you can exploit.
• Revisit quarterly. Search landscapes shift. Come back every quarter to refresh your keyword strategy based on what's changed in your industry and what content is performing.