Announce an integration or partnership

Before you start

This use case works best when you've already set up some foundational elements in Quotient:

• Knowledge Store populated: Add your product overview and positioning so the Campaign Agent can tie the integration or partnership to your core message.
• Details ready: Have the partner or integration name, what it does, who it's for, and any key benefits or use cases. Links to partner pages or docs help.
• Channels in mind: Decide whether you need blog, email, social, sales one-pager, partner-facing assets, or all of the above.

How to do it in Quotient

1. Start a conversation with the Campaign Agent

Open a new chat and describe the integration or partnership launch. Include what you're announcing, who the audience is, and what deliverables you need. For example:

"We're launching an integration with [Partner]. Can you create a launch campaign for this? I need a blog post announcing it and explaining the main use cases, an email to existing customers, social posts for LinkedIn and X, and a one-pager for our sales team so they can talk about it in deals. Also a short partner-facing summary we can share with [Partner]'s team."

2. The agent creates the campaign and deliverables

The Campaign Agent creates a campaign with a brief and tasks for each deliverable. The brief captures the integration/partnership value, key use cases, and messaging so every piece stays aligned. It can draft audience-specific variants — technical depth for developers, business value for decision-makers, and talking points for sales.

3. Provide the details

Share specifics so the content is accurate and on-brand:

• "The integration lets users [X]. The main benefit is [Y]."
• "We're targeting [segment] — emphasize time savings and fewer context switches"
• "Partner's positioning is [Z] — our messaging should complement that"
• "Sales needs to know: how to turn it on, who it's for, and how to handle 'we use a competitor' objections"

4. Review and publish

Review the blog, emails, social posts, and sales/partner assets. Coordinate with your partner on timing if you're doing a joint announcement. Publish the blog first, then email and social, and distribute the one-pager to sales and partner teams.

What you'll get

A typical integration or partnership launch includes:

• Blog post — announcement plus use cases, benefits, and a clear CTA (e.g. try it, read the docs)
• Email — to customers or prospects announcing the integration/partnership and why it matters
• Social posts — LinkedIn and X (and optionally Instagram) from company and optionally personal accounts
• Sales one-pager or battle card — what it is, who it's for, how to position it, and how to turn it on
• Partner-facing summary — short overview and key messages for the partner's marketing or sales team

Tips for better results

• Lead with the job-to-be-done. "Connect your CRM to Quotient in one click" is stronger than "We've partnered with Salesforce." Frame the announcement around what the user can do now.
• Give sales something they can use. A one-pager with 3 bullets, a link, and 2 objection handlers is more useful than a long blog. Ask the agent to keep the sales asset scannable.
• Align with the partner. If you're doing a co-launch, share your draft with the partner so messaging is consistent and you don't overpromise on their side.
• Use case over feature. Focus content on "here's how you use Quotient + [Partner] to get X done" rather than a feature list. That drives adoption and shares better.
• Plan a follow-up. Ask the agent for a short follow-up email or social post you can use 2–4 weeks later to re-surface the integration for people who didn't act the first time.