Run a founder-led thought leadership campaign

Before you start

• Founder/executive voice set up: Ideally you've already run "Set up founder or executive voice for marketing" so their profile is in the Knowledge Store. If not, you can do a lightweight setup in the same conversation (share a few samples and their expertise).
• Campaign theme or topic: Have a clear theme (e.g. "responsible AI," "why we built X," "lessons from scaling") and a timeframe (e.g. quarterly campaign, one-off launch).
• Channels in mind: Decide which you want — blog, LinkedIn, X, email newsletter, or a combination.

How to do it in Quotient

Start a conversation with the Campaign Agent. Describe the campaign and who the voice is:

"Create a founder-led thought leadership campaign for our CEO [Name]. Theme: [e.g. responsible AI development]. I want [e.g. one long-form blog post, 3 LinkedIn posts, and an email newsletter section] over the next [timeframe]. Use their profile from the Knowledge Store so everything sounds like them — authentic and opinionated, not corporate."

The Campaign Agent creates a campaign with tasks for each deliverable. The Blog Agent, Social Agent, and Email Agent pull from the founder's Knowledge Store profile so the content matches their voice and perspective.

What you'll get

• Blog post(s) — long-form thought leadership in the founder's voice
• Social content — LinkedIn and/or X posts that reflect their expertise and tone
• Email content — newsletter section or broadcast that incorporates their perspective
• Campaign brief — theme, messaging, and timeline so every deliverable stays aligned

Tips

• Lead with a point of view, not a topic. "Why most AI marketing fails" is stronger than "AI in marketing."
• If the voice doesn't sound right, share feedback and 1–2 example phrases: "She'd say X, not Y." The agent can refine.
• Run these campaigns on a cadence (e.g. quarterly) so the founder builds a consistent presence. Reuse this use case each time.