Drive attendance at a webinar

Before you start

• Knowledge Store populated: Brand voice, target audience, and product positioning so event messaging aligns with your strategy.
• Webinar details defined: Date, topic, speaker(s), target audience, and goals. The more detail, the tighter the campaign.
• Integrations (optional): Connect Zoom or WebEx so the Event Agent can sync registration and attendance for segmented follow-up.

How to do it in Quotient

Start a conversation with the Campaign Agent. Describe the webinar and the full lifecycle you want:

"Create an event marketing campaign for our webinar on [topic] on [date]. Include a pre-event blog post, an email broadcast inviting our audience, a day-before reminder, post-event follow-up emails for attendees and no-shows, and LinkedIn posts promoting the event. Plan the full timeline from promotion to follow-up."

The Campaign Agent builds the campaign with tasks for Email Agent (invites, reminders, follow-up), Social Agent (promotion), and Event Agent (webinar setup). After the event, use attendance data to segment follow-up or build a nurture flow with the Flow Agent.

What you'll get

• Pre-event blog post, invitation email, reminder emails, social promotion
• Post-event follow-up (separate for attendees vs. no-shows; recording + next steps)
• Optional: blog recap, social clips, or follow-up email series to repurpose the content

Tips

• Start promotion 2–3 weeks out. Connect Zoom/WebEx so follow-up can be segmented by attendance. For a recurring webinar series with the script written by the agent, use "Always-on webinar campaigns (script and series)."