Run a one-off webinar campaign sequenced backward from the event: a blog post and invitation email 2 weeks out, reminders 1 week and the day before, three LinkedIn posts (teaser, speaker spotlight, last-chance), and split follow-up for attendees and no-shows.

How it Works

Before you start

Memories populated: Brand voice, target audience, and product positioning so event messaging aligns with your strategy.
Webinar details defined: Title, date, time, and speaker name/title. The agent uses these to set due dates working backward from the event.
Integrations (optional): Connect Zoom or WebEx so the Quotient agent can sync registration and attendance for segmented follow-up.

How to do it in Quotient

Start a conversation with the Quotient agent. Fill in the webinar title, date, time, and speaker, then send this prompt so the agent can sequence due dates backward from the event:

"Create a full event marketing campaign for our webinar: [Webinar Title] on [Date] at [Time], hosted by [Speaker Name, Title]. Working backward from the event date, build and sequence the following with due dates: a blog post and invitation email broadcast 2 weeks before, reminder emails 1 week out and the day before, three LinkedIn posts (teaser, speaker spotlight, last-chance attendance drive), and two post-event emails, one for attendees with the recording and a next step, one for no-shows leading with the recording. Use brand voice and audience from Memory. Draft the invitation email and blog post now, create tasks for everything else."

The Quotient agent drafts the invitation email and blog post immediately, then creates dated tasks for reminders, LinkedIn posts, and post-event follow-up. After the event, use attendance data to send the right follow-up to attendees vs. no-shows.

What you'll get

Invitation email and blog post drafted immediately
Reminder emails (1 week out and the day before) as dated tasks
Three LinkedIn posts: teaser, speaker spotlight, last-chance attendance drive
Post-event emails for attendees (recording + next step) and no-shows (recording-first)

Tips

Fill in title, date, time, and speaker before you send the prompt so due dates land correctly. Connect Zoom/WebEx so post-event emails can split attendees vs. no-shows. For a recurring webinar series with the script written by the agent, use "Always-on webinar campaigns (script and series)."

Get Started

Create a full event marketing campaign for our webinar: [Webinar Title] on [Date] at [Time], hosted by [Speaker Name, Title]. Working backward from the event date, build and sequence the following with due dates: a blog post and invitation email broadcast 2 weeks before, reminder emails 1 week out and the day before, three LinkedIn posts (teaser, speaker spotlight, last-chance attendance drive), and two post-event emails, one for attendees with the recording and a next step, one for no-shows leading with the recording. Use brand voice and audience from Memory. Draft the invitation email and blog post now, create tasks for everything else.

Try it in Quotient