Drive presence at a tradeshow or conference

Before you start

• Knowledge Store populated: Brand voice, product positioning, and target audience so all event messaging is consistent.
• Event details defined: Show name, dates, location, your presence (booth, session, sponsored event), and goals (leads, meetings, brand awareness).

How to do it in Quotient

Describe the show and the full lifecycle to the Campaign Agent:

"We're exhibiting at [tradeshow name] on [dates] in [city]. We have a booth and we're hosting a session on [topic]. Create a campaign: save-the-date and invitation emails to our list and target accounts, social posts promoting our booth and session, a meeting-invite template for scheduling on-site, and post-event follow-up for everyone we met (with different angles for session attendees vs. booth leads). Plan the timeline from 4 weeks out through 2 weeks after."

The agent builds the campaign — Email Agent for invites and follow-up, Social Agent for promotion, and optional one-sheets or leave-behinds. Segment follow-up by lead source (booth, session, meeting) for better conversion.

What you'll get

• Save-the-date and invitation emails
• Social promotion (booth number, session time, meeting CTA)
• Meeting-invite or scheduling template
• Post-event follow-up (segmented by how you met them)

Tips

• Start promotion 4–6 weeks out. Capture lead source in registration or CRM so you can personalize follow-up. Repurpose session content into a blog or recap email after the show.