Use Case
Create a campaign for a roadshow or multi-city tour
Take your message on the road — plan promotion, invitations, and follow-up for a multi-city series of events (demos, dinners, or roundtables) so you reach key markets without running each event from scratch.
How it Works
Before you start
- Knowledge Store populated: Brand voice, product messaging, and target segments so roadshow messaging is consistent across cities.
- Roadshow defined: Cities/dates, format (demo day, dinner, roundtable), target audience per city, and goals.
How to do it in Quotient
Tell the Campaign Agent about the roadshow:
"We're running a 4-city roadshow in [cities] over [dates] — each stop is a half-day demo and lunch for prospects in that region. Create a master campaign: a save-the-date that lists all cities, city-specific invitation emails for each stop, reminder sequence, and post-event follow-up. Include a one-sheet with the full tour schedule and registration links. After each event, we want a thank-you email and a follow-up sequence for no-shows in that city."
The agent produces the full set of assets. You can reuse the same structure for each city and customize only the city name, date, and venue. Segment follow-up by city and attendance so you can re-engage or nurture by region.
What you'll get
- Save-the-date (full tour) and per-city invitation emails
- Reminder sequence (reusable per city)
- One-sheet or landing content with tour schedule
- Post-event thank-you and follow-up (per city; segment attendees vs. no-shows)
Tips
- Lock cities and dates early; promotion should start 4–6 weeks before the first stop. Reuse templates and only swap city/date/venue to save time. Consider an executive roundtable or VIP dinner in one city for a higher-touch tier.
Get Started
We're running a [number]-city roadshow in [cities] over [dates] — each stop is [e.g. a half-day demo and lunch for prospects]. Create a campaign: save-the-date for the full tour, city-specific invitation emails for each stop, reminder sequence, one-sheet with tour schedule and registration links, and post-event thank-you and follow-up per city (segment attendees vs. no-shows).