Create post threads that tell a compelling story

Before you start

This use case works best when you've already set up some foundational elements in Quotient:

• Knowledge Store populated: Add your brand voice, industry expertise, and key talking points. Threads require a strong, consistent voice across multiple posts.
• Social accounts connected: Connect your X and LinkedIn accounts for direct publishing.
• Topic and angle ready: Have a clear idea of the story you want to tell, the lesson you want to teach, or the argument you want to make. Threads work best when they have a clear narrative arc.

How to do it in Quotient

1. Start a conversation with the Social Agent

Open a new chat and describe the thread you want to create. Share the topic, your angle, and how many posts you're aiming for. For example:

"Create a 7-tweet thread about why most companies are doing AI marketing wrong. Start with a provocative hook, walk through the 3 biggest mistakes, and end with what AI-native actually looks like. Write it from my personal account — conversational and opinionated."

2. The agent drafts the full thread

The Social Agent creates a complete thread with a narrative arc — opening hook, supporting points, and a strong close. Each post stands on its own while building toward the thread's overall argument. It draws from your Knowledge Store for accurate positioning and authentic voice.

3. Review and iterate

Read through the full thread and refine:

• "The hook needs to be sharper — make it more controversial"
• "Post 4 is too long — split it into two tweets"
• "Add a specific example or data point to post 3"
• "End with a question instead of a CTA — I want engagement, not clicks"

4. Publish and engage

Post the thread directly from Quotient. Monitor replies and come back to the agent to draft follow-up responses that keep the conversation going.

What you'll get

A typical thread includes:

• Opening hook — a first post that stops scrollers and makes them want to read more
• Supporting posts — 3-7 posts that build the argument with examples, data, or story beats
• Transitions — each post flows naturally into the next while standing on its own
• Strong close — a final post that drives home the main point with a clear takeaway or call to engage

Tips for better results

• Start with the hook. The first post determines whether anyone reads the rest. Ask the agent to write 3-5 hook options so you can pick the strongest one.
• One idea per post. Each tweet or post should make exactly one point. If a post tries to do too much, ask the agent to split it.
• Use frameworks. "3 mistakes," "5 lessons," "Before/After" — numbered frameworks give threads structure that readers can follow easily.
• End with engagement. The final post should invite responses — a question, a bold claim, or a "what would you add?" Ask the agent to optimize for replies.
• Repurpose across platforms. A great X thread can become a LinkedIn carousel post or a short blog. Ask the agent to create adapted versions for multiple platforms.