Comment on tweets to join industry conversations

Before you start

This use case works best when you've already set up some foundational elements in Quotient:

• Knowledge Store populated: Add your brand voice, key talking points, and industry positioning so the agent writes replies that sound like you, not a generic bot.
• Social accounts connected: Connect your X (Twitter) accounts in Quotient so you can publish directly from the platform.
• Target conversations in mind: Know which industry leaders, competitors, or topics you want to engage with. Having a tweet URL or topic ready speeds things up.

How to do it in Quotient

1. Start a conversation with the Social Agent

Open a new chat and share the tweet or topic you want to engage with. You can paste a URL or describe the conversation. For example:

"I want to reply to this tweet from @marketingexpert about the death of email marketing. Offer a contrarian take — email isn't dead, it's just being done wrong. Keep it under 280 characters and make it insightful, not argumentative."

2. The agent drafts your reply

The Social Agent crafts a reply that's on-brand, adds genuine value to the conversation, and fits the platform's character limits. It draws from your Knowledge Store to ensure your perspective is consistent with your brand positioning.

3. Review and iterate

Read the draft and ask for adjustments:

• "Make it more provocative — I want people to engage with this"
• "Add a data point to back up the claim"
• "Soften the tone — I don't want to come across as combative"
• "Write 3 versions so I can pick the best one"

4. Post and engage

Publish the reply directly from Quotient or copy it to post manually. Monitor the conversation for follow-up opportunities — you can come back to the agent to draft responses to replies on your comment.

What you'll get

A typical tweet reply includes:

• On-brand perspective — a reply that reflects your company's unique point of view
• Platform-appropriate tone — casual enough for Twitter, sharp enough to stand out
• Engagement hooks — questions or provocative statements that invite further conversation
• Multiple variations — different angles to choose from based on the vibe you want

Tips for better results

• Share the original tweet. Paste the URL so the agent can read the full context and thread before crafting a reply.
• Specify the tone. "Supportive and additive" reads very differently from "contrarian and bold." Tell the agent what energy you want.
• Add value, don't just agree. The best replies add a new insight, data point, or perspective. Ask the agent to bring something new to the conversation.
• Be consistent. Use this regularly to build a presence. One great reply a week is more valuable than a flurry followed by silence.
• Follow up. If your reply gets engagement, come back to the agent to draft follow-up responses that keep the conversation going.