Create campaign variants for multiple segments

Before you start

• Master campaign defined: Have one campaign (brief, key messages, and at least one main asset like an email or blog) that you want to run in multiple segments.
• Segments in mind: Decide which 2–4 you want — e.g. industries (healthcare, financial services, manufacturing) or personas (SMB vs. enterprise). The agent will produce one variant per segment. For multiple geographies, use "Adapt a campaign for a new geography" instead (one region at a time or run it multiple times).
• Knowledge Store populated: So variants stay aligned with your product and positioning.

How to do it in Quotient

Start a conversation with the Campaign Agent. Share the master campaign and the segments:

"We have a campaign for [product/value]. Create variants for [segment A], [segment B], and [segment C] — e.g. healthcare, fintech, and manufacturing. For each, give me an updated brief, an email variant, and short notes on language and angles to use. Keep the core value prop the same; tailor messaging, pain points, and examples to each segment."

The agent researches each segment and outputs a set of variants — one brief and one email (or other asset) per segment — so you can run the same campaign in parallel with tailored copy.

What you'll get

• Per-segment brief — same campaign structure, segment-specific messaging and proof points
• Per-segment email (and optionally blog/social) — main assets rewritten for each segment
• Segment notes — terminology, compliance or positioning tips, and differentiators to stress per segment

Tips

• Start with 2–3 segments; adding more can dilute quality. You can always run this again for more later.
• If one segment has strict compliance (e.g. healthcare), say so upfront so the agent can flag or adjust copy.
• Use the same subject-line and creative structure where possible so you can compare performance across segments.