Build a content moat with an SEO and competitor audit

Before you start

This use case works best when you've already set up some foundational elements in Quotient:

• Competitor in mind: Know which competitor has done content/SEO really well in your space (e.g. they show up for almost any question in the category). The agent will audit their blog and strategy.
• Knowledge Store populated: Your product, positioning, and target audience help the agent recommend which of their topics to replicate and how to differentiate your versions.
• Goal clear: Whether you want to match their authority, take traffic from them, or own a subset of topics — stating the goal helps the agent tailor the plan.

How to do it in Quotient

1. Start a conversation with the Blog Agent

Open a new chat and ask whether the tactic is worth replicating and how. Describe the competitor's strength (e.g. they rank for nearly every question in the space) and ask for an audit and strategy. For example:

"[Competitor X] has done really well with content marketing and SEO — ask almost any question about [your category] and they show up with a blog post. How good is this tactic? Should we replicate it? Can you scan their blog and take an inventory of what they've written, then give me a strategy to write our own versions so we can take some of that authority or at least match it?"

2. The agent audits and analyzes

The Blog Agent researches the competitor's content footprint: what they've written, what they rank for, and how they've built authority. It assesses whether replicating the tactic makes sense for you and identifies which topics or angles to prioritize for your own content.

3. Review the strategy and plan

You'll get an audit summary and a strategic plan. Ask for more detail or adjustments:

• "Which 5 topics should we tackle first and why?"
• "What's the biggest content gap we can exploit?"
• "Draft outlines for the top 3 posts we should create"
• "How does this tie to our product messaging?"

4. Execute the plan

Use the strategy to brief blog posts, schedule content with Agent Jobs, or hand the plan to your team. The audit and roadmap become your playbook for building a content moat.

What you'll get

A typical content moat strategy includes:

• Competitor audit — what they rank for, content themes, strengths and weaknesses
• Gap analysis — topics and keywords where they're weak or absent
• Opportunity areas — where you can create content and capture traffic
• SEO strategy — target keywords and content angles aligned with your goals
• Prioritized plan — a roadmap (e.g. 3–6 months) of content to create to build authority

Tips for better results

• Be specific about the competitor or niche. Naming the competitor (or "the top 3 players in X") helps the agent focus the audit.
• Tie the moat to your business. Reference your product or positioning so the plan supports your go-to-market, not just generic SEO.
• Ask for prioritization. "What should we do first?" gets you an actionable sequence instead of a long list.
• Iterate. Use the audit once to set the strategy, then come back to update the plan as you publish and rankings change.