Automate executive social media ghostwriting with Agent Jobs

Before you start

This use case works best when you've already set up some foundational elements in Quotient:

• Knowledge Store populated: Add the executive's writing voice, past posts, and communication style. The Social Agent needs this context to write posts that sound genuinely like them, not a corporate template.
• Author profiles created: Set up author profiles for the executives whose accounts you'll be posting to. Include their areas of expertise, tone preferences, and topics they care about.
• Social accounts connected: Connect the executive's LinkedIn and X accounts in Quotient so posts can be published directly.

How to do it in Quotient

1. Navigate to Agent Jobs

Go to the Jobs page under the Agents section in the sidebar, or ask any agent in chat to create a recurring job for you.

2. Write your prompt

Write the instructions you want the Social Agent to follow each time the job runs. Be specific about voice, topics, and format. For example:

"Create a LinkedIn post for our CEO's personal account. Review the latest updates from our product changelog, company milestones, or industry trends in AI and marketing technology. Write in their authentic voice (reference their author profile and past posts in the Knowledge Store). The post should be 150-200 words, include a personal anecdote or insight where appropriate, and focus on providing value to their network rather than overtly promoting our product. Include 2-3 relevant hashtags."

3. Set your schedule

Most executives benefit from 2-3 posts per week to maintain visibility. Set jobs for Tuesday and Thursday mornings, or whatever cadence matches the executive's desired presence level.

4. Review and publish

Each time the job runs, the Social Agent creates a draft post. The executive (or their marketing team) can review, tweak, and approve before publishing. Over time, as the agent learns the voice, review time drops significantly.

What you'll get

Each scheduled run produces:

• A ready-to-publish post — written in the executive's authentic voice based on their profile and past content
• Timely, relevant content — the agent researches current events and trends to keep posts fresh and topical
• Consistent executive presence — no more going dark for weeks because the CEO got busy with other priorities
• Thought leadership positioning — each post reinforces the executive's expertise and the company's market position

Tips for better results

• Feed the agent real voice samples. Upload 5-10 of the executive's best past posts to the Knowledge Store. The more authentic material the agent has, the better it matches their voice.
• Vary the content mix. Create separate jobs for different post types — industry commentary, personal lessons, product insights, team culture — so the feed feels natural and diverse.
• Keep the executive in the loop. The best ghostwriting happens when the executive reviews and occasionally edits posts, adding personal touches that keep the voice authentic over time.
• Create jobs for multiple platforms. LinkedIn and X require different styles. Set up separate jobs for each platform so content is optimized for the audience and format.
• Track what resonates. After a month, review which posts got the most engagement and ask the agent to lean into those themes and formats.