Analyze top-ranking content to find competitive gaps

Before you start

This use case works best when you've already set up some foundational elements in Quotient:

• Target keywords identified: Know which search terms you want to compete for. The agent will analyze what's currently ranking for those terms.
• Knowledge Store populated: Your product overview and competitive positioning help the agent identify where your unique perspective can differentiate your content from what's already out there.
• Competitor URLs (optional): If you know which competitors' blogs you want to benchmark against, have those URLs ready.

How to do it in Quotient

1. Start a conversation with the Blog Agent

Open a new chat and describe the competitive content analysis you need. For example:

"Analyze the top 3 articles ranking for 'marketing automation for startups.' I want to know what they cover, what they miss, and where we can create something better. Look at structure, depth, examples, and unique angles."

2. The agent researches and analyzes

The Blog Agent searches for your target keywords, visits the top-ranking pages, and performs a detailed content analysis. It evaluates structure, depth, topics covered, gaps, and opportunities where your content can stand out.

3. Review and dig deeper

Go through the analysis and ask for more detail:

• "What topics do all three articles cover that we absolutely need to include?"
• "Where are the biggest gaps — what are they all missing?"
• "How long are these articles? Do we need to go deeper?"
• "Draft an outline for a post that would beat all three"

4. Turn analysis into content

Use the competitive analysis to brief a new blog post or improve an existing one. Hand the insights directly to the Blog Agent with instructions to create content that fills the gaps you've identified.

What you'll get

A typical competitive content analysis includes:

• Content overview — summary of what each top-ranking article covers and how it's structured
• Common themes — topics that all top results address (table stakes you need to cover)
• Content gaps — important topics or angles that none of the current results cover well
• Differentiation opportunities — where your unique perspective or product can add value competitors can't
• Recommended outline — a suggested structure for content that could outrank the current results

Tips for better results

• Be specific about what you're competing for. "AI marketing" is too broad. "AI marketing automation for B2B startups" gives the agent a focused target to analyze.
• Look beyond the top 3. Ask the agent to check results on page 2 as well — sometimes there are strong articles that aren't ranking well due to domain authority, not content quality.
• Focus on gaps, not imitation. The goal isn't to copy what's ranking. It's to identify what's missing and fill those gaps with your unique expertise.
• Consider intent. Not all top-ranking content serves the same search intent. Ask the agent to categorize results by intent (informational, comparison, how-to) so you target the right type.
• Use this before writing. Running a competitive analysis before creating content saves significant rewriting later. Build the insights into your content plan from the start.