Adapt a campaign for a new industry vertical

Before you start

• Campaign to adapt: Have the campaign (or its core assets: brief, key messages, one main email or blog) that you want to verticalize. The clearer the "master" version, the better the vertical adaptation.
• Target vertical: Choose one industry (e.g. healthcare, financial services, manufacturing, retail). You'll get one vertical-specific version; for multiple verticals, use "Create campaign variants for multiple segments" instead.
• Knowledge Store populated: Product overview and positioning so the agent can keep the core message while layering in vertical nuance.

How to do it in Quotient

Start a conversation with the Campaign Agent. Share the campaign you're adapting and the vertical:

"We have a campaign promoting [product/value]. I want to adapt it for [industry]. Research the vertical — terminology, compliance or regulatory angles, and typical pain points — and create a vertical-specific version: updated brief, email variant, and blog or landing page copy that keeps our core message but speaks to [industry] buyers."

The agent researches the vertical (regulations, competitive landscape, industry language) and produces adapted deliverables that preserve your positioning while feeling native to the industry.

What you'll get

• Vertical brief — same campaign goals and structure, with industry-specific messaging, proof points, and compliance/regulatory notes where relevant
• Email variant(s) — main campaign email rewritten for the vertical (pain points, examples, tone)
• Blog or landing page copy — key content adapted with industry use cases and terminology
• Optional: Social post variants, objection handlers, or one-pager for sales in that vertical

Tips

• Do one vertical at a time for best quality. For multiple verticals, run this again or use "Create campaign variants for multiple segments."
• Share real constraints (e.g. "we can't make medical claims" or "we need to reference SOC 2") so the agent stays within guardrails.