Use Case
Create an ABM campaign for a specific prospect
Build a hyper-personalized campaign for one target account — Company X. Research that company and its key stakeholders, then create a multi-channel campaign (email, content, social) tailored to their initiatives, pain points, and buyer roles so you can land and expand that account.
How it Works
Start by naming the account you want to target — a specific company (e.g. Acme Corp, a named enterprise prospect). Work with the Audience Agent to research that single account: key stakeholders (decision-makers, champions, blockers), recent company initiatives, earnings or press, and pain points that your solution addresses. Use firmographic data and engagement history if the account is already in your CRM.
Once you have the account and stakeholder picture, collaborate with the Campaign Agent to build an ABM campaign for that prospect. Create personalized email sequences, content angles, and social touchpoints that speak directly to Company X's industry, strategic priorities, and the different roles you need to influence (e.g. C-suite, practitioners, technical buyers). Run a defined motion — e.g. a 6-week campaign — with clear next steps so you can measure progress and iterate.
Get Started
I want to run an ABM campaign for [Company X] — they're a [industry/size] company we're targeting. Help me research key stakeholders there, their recent initiatives and pain points, then build a 6-week campaign with personalized email sequences and content for different buyer personas at that account.